I started out as a graphic artist, having studied Fine Arts major in Advertising at the University of the Philippines, Diliman, Quezon City. Instead of heading to the nearest job fair to get my foot in the door of an ad agency, I decided early on to pursue a career related to the course but not directly in advertising. 

A few years later, I had the opportunity to apply my skills in marketing, and the rest is history. I worked my way up from marketing officer to supervisor, to manager, and eventually to national head of marketing for the last four companies I have worked with. 

Over the years of my career, I have been involved in several industries, including pre-need, food, motorcycle dealerships, helmets and safety gear, mutual funds and investments, and real estate.