25yrs of Milestones
Improvement never stops.
Improvement never stops.
My Historical Nutshell
I started out as a graphic artist, having studied Fine Arts major in Advertising at the University of the Philippines, Diliman, Quezon City. Instead of heading to the nearest job fair to get my foot in the door of an ad agency, I decided early on to pursue a career related to the course but not directly in advertising. A few years later, I had the opportunity to apply my skills in marketing, and the rest is history. I worked my way up from marketing officer to supervisor, to manager, and eventually to national head of marketing for the last four companies I have worked with. Over the years of my career, I have been involved in several industries, including pre-need, food, motorcycle dealerships, helmets and safety gear, mutual funds and investments, and real estate.
16 Years as National Head of Marketing for 4 companies
I have honed my marketing skills over the past 25 years, gaining extensive experience across nearly all fields of marketing, including social media, video production, hosting, events management, product activations, public relations, content creation, digital advertising, market research, and branding. My passion for being unique drives me to never repeat ideas, constantly explore new concepts, and consistently achieve goals. My creativity is always focused on the objectives set by my clients, ensuring that each campaign is tailored to meet their specific needs and aspirations.
Together with other marketing leaders across Asia, I was very fortunate to be invited as one of the esteemed judges at the PR Asia Awards 2024, an event aimed at recognizing outstanding work in the PR and communication industry across Southeast Asia, South Asia, and Oceania.
Another big milestone was being co-creator & co-host, co-producer, co-writer and co-author of a TV show about motorcycles aired on ABS CBN Sports & Action Channel for 2 seasons alongside main host Paolo Abrera,. One of the videos uploaded online reached OVER 1 million views.
One of my most favorite projects was creating this one off giant motorcycle float for the sinulog parade in Cebu. It was the 4th iteration of the float since I started designing and creating it for the company and I believe was the finest one yet.
I delivered a talk on the benefits of a particular brand at the 2024 Franchise Expo held at the SMX Convention Center.
My recent contribution was to conceptualize unique & BIG ways of attracting attention in a very saturated market
Needless to say, working with celebrities - whether it be behind or in front of the camera, on or behind the stage, has always been interesting and eye opening in many ways.
By far the most diffficult project I have done was spearheading a massive Luzon wide event with hundreds of riders, dozens of police groups, motorcycle clubs and many sponsors that spans nearly 40 hours run time.
Training is something that has become close to my heart. I love sharing what I know and I love delivering it in very meaningful and interesting ways in an efffort to elevate others in their chosen fields.
I have hosted several corporate events - both big and small, for all kinds of occassions like Christmas parties, awarding ceremonies and sales rallies with audiences that number from tens to hundreds.
Something I particularly enjoy doing and love accomplishing is finding ways to save money for the company while still creating something eye catchy that attracts customers.
A great pleasure is when I work with people like the Miss Universe Philippines queens and their staff on their journey to fame and glory
Open houses and launches are the most usual events and staple of any company. These are always a great way to try new things.
A regular task I encounter that has become a mainstay on my list of accomplishments is holding all kinds of store openings and launches - from concept to planning to execution, with a great team behind me, the results are always the same. We produce the most memorable and fun filled activities that audiences love and alwasy come back to.
"A while back, I was asked to model for a real estate brand, with the billboard prominently displayed along major highways in Metro Manila."
There was one time where one of my social media content got so much attention, I was interviewed by GMA 7 Stand for Truth with Atom Araullo
Watch the Interview HERE (forward to 4min)
Being appreciated for speaking live at a school career symposium.
Very enjoyable are moments when I help out teams in accomplishing finely tuned live programs that run for hours for high level professionals
Holding virtual conferences for the youth is always a great honor.
Chu wee dee yun
I have yet to meet anyone who could pronounce our family name correctly on the first try.
The CHUIDIAN surname is a bit of a tongue twister which makes it quite easy to remember despite being hard to pronounce. There is also a saying that if you meet one Chuidian, he or she is likely to be related to the next one you meet. Our family tree has not been around that long and has an interesting
Some links you might want to check out
Ridemoto The Score Interview
https://www.youtube.com/watch?v=Q3sOpNdZVXE
Ridemoto Movie Premiere at SM Aura Imax Theater
This event, I was lead event organizer, co-conceptualizer and co-host.
Ridemoto 1M views [organic]
https://www.facebook.com/RideMotoofficial/videos/495120144678532
Ridemoto FB
collection of videos:
https://www.facebook.com/RideMotoofficial/videos/
Ridemoto Youtube
Prof M collection of videos:
https://www.youtube.com/@RideMoToOfficial/search?query=prof m
Surge x Piolo Pascual 3.5M views
I was lead ideation & executive producer
https://www.facebook.com/SurgeLifestylePH/videos/960577518671394/
Surge x Piolo Pascual 1.8M views
I was lead ideation & executive producer
https://www.facebook.com/SurgeLifestylePH/videos/722997076346731
Giant motorcycle float
I was lead in ideation, design & build
Motorsiklo Xklusibo Radio Interview
https://www.facebook.com/watch/live/?ref=watch_permalink&v=699726054340502
Wheeltek 45th Anniversary :
I was lead in ideation & event organizer. The event had a dozen celebrities, a dozen key industry personalities and many many sub activities both onstage, around the venue and outside the mall.
https://www.facebook.com/InsideRACINGMagazineOfficialPage/videos/415688705759887